James Edward Fitzsimmons - Sunny Jim Peanut Butter, Other uses

Horse trainer, born in New York City, New York, USA. He trained horses for the Belair stable (1923–55) and conditioned such champion thoroughbreds as Gallant Fox, Omaha, Granville, and Nashua.

"Sunny Jim" was a cartoon character created in 1902 in the United States by writer Minnie Maud Hanff and artist Dorothy Ficken for an advertising campaign designed to promote Force cereal, the first commercially successful wheat flake. Till Force one day was served to him Since then they've called him "Sunny Jim."

The jingle does not say what, exactly was wrong with Jim Dumps, or what, specifically it was in Force that cured him.

The campaign was wildly successful at promoting the character of Sunny Jim.

Both the cereal and Sunny Jim had greater success in Great Britain, where Force cereal is still available as of 2006 and the box still features a picture of Sunny Jim.

The ads featured slogans such as "Better than a Vacation,” and “A Different Food for Indifferent Appetites.” Rhymes included

"Whatever you say, wherever you've been, You can't beat the cereal, that raised Sunny Jim!" and High o'er the fence leaps Sunny Jim Force is the food that raises him

The latter rhyme became a familiar catch-phrase, as in the Andy Partridge song 1000 Umbrellas:

One million salt seas Recalled from school atlas Alas would be filled to the brim Sunny Jim couldn't jump it

Sunny Jim Peanut Butter

A brand of peanut butter known as Sunny Jim was manufactured in Seattle, Washington by the Pacific Standard Foods company. The apple-cheeked trademark character had no connection with the Force cereal Sunny Jim. A large sign on the factory building made the "Sunny Jim building" on Airport Way South a familiar landmark to motorists passing on nearby Interstate 5, until the building burned in 1997.

Other uses

Sunny Jim Fitzsimmons (1874-1966) was a famous thoroughbred horse trainer. James Callaghan, Prime Minister of the United Kingdom from 1976 to 1979, was nicknamed 'Sunny Jim' for his optimistic forecasting to the public. By the 1920s, "Sunny Jim" had become a popular sobriquet; A character named Sunny Jim appears in the comic book series The Adventures of Tintin, making his debut in Tintin and the Picaros as the costume designer for the Jolly Follies. Vandegrift, 18th Commandant of the Marine Corps, was known as "Sunny Jim," a nickname given to him by his mentor Smedley J.