Cambridge Encyclopedia :: Cambridge Encyclopedia Vol. 49

marketing board - Notable marketing boards

A statutory body which has the power to control some aspect(s) of production, processing, or marketing for a specific commodity. It is usually created through a majority vote of producers, and financed through compulsory levy. Most frequently used to manage the marketing and promotion of agricultural commodities, it may also fund research and the collection and dissemination of information. Marketing boards are used widely throughout the non-communist world, and are particularly common in North America.

A marketing board is an organization created by numerous producers to try to market their product and increase consumption and thus prices.

Marketing boards also sometimes act as a pool, controlling the price of farm products by forming a legal cartel.

Marketing boards differ from industry trade groups in that their primary goal is marketing towards consumers, not governments, but they may also lobby on behalf of their supporters.

Notable marketing boards

American Egg Board British Wool Marketing Board California Raisin Marketing Board Canadian Egg Marketing Agency Dairy Farmers of Ontario National Pork Board Ontario Asparagus Growers' Marketing Board Walnut Marketing Board Wisconsin Milk Marketing Board KSAMB Karnataka State Agricultural Marketing Board in India

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