Automobile designer, born in Turin, Piedmont, NW Italy. He established his car bodywork design business in Turin in 1930, producing many classic designs for prestigious Italian car makers. He also designed car bodies for mass production. His nickname was adopted in the company name (Pininfarina) in 1961, and by his son Sergio Pininfarina (1926 ) who took charge in 1959.
Giovanni Battista "Pinin" Farina (November 2, 1893 - April 3, 1966) was the founder of the Pininfarina coachbuilding company, and is synonymous with some of the best-known classic Italian sports cars.
Giovanni Battista Farina was born in Turin, Italy. Pinin started working in his brother Giovanni's body shop at the age of 12 and it was there that his interest in cars was born. He stayed at Giovanni's Stablimenti Industriali Farina for decades, learning bodywork and beginning to design his own cars.
Pinin formed Carrozzeria Pininfarina in 1930 to focus on design and construction of new car bodies, and quickly gained prominence.
Farina officially changed his name to "Battista Pininfarina" in 1961.
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