Daniel Yankelovich - Education, Founds research firm, Landmark Education study

Sociologist and public-opinion analyst, born in Boston, Massachusetts, USA. He studied at Harvard and the Sorbonne, Paris, and was president (1958–81) and chairman (1981) of the New York public polling firm that became Yankelovich, Skelly & White/Clancy Shulman, Inc. He specialized in measuring social and cultural trends and analysing their effect on government and industry, and established the importance of social research in corporate planning. His books of social analysis include Ego and Instinct (1970) and New Rules (1981).

Daniel Yankelovich

Daniel Yankelovich
Born:	1924
Occupation:	Social scientist
Salary:	US$ Unknown (2006)
Net worth:	US$ Unknown (2006)
Spouse:	Barbara Yankelovich
Website:	Personal Website

Daniel Yankelovich, born 1924, is a public opinion analyst and social scientist.

Education

Yankelovich graduated from Harvard University in 1946 and 1950 before completing postgraduate studies at the Sorbonne in France.

Founds research firm

In 1958 he founded the marketing and research firm Daniel Yankelovich, Inc., which was later renamed as Yankelovich, Skelly, &

Landmark Education study

Yankelovich conducted an analysis of Landmark Education, Analysis of The Landmark Forum and Its Benefits, which consisted of a survey conducted of more than 1300 people who completed The Landmark Forum during a three-month period.